Industrial Marketing Excellence: How Riteks and Knowmad Digital Marketing Forged a Partnership for Growth

In 2018, Riteks’ leadership team embarked on what would become a transformative journey, exploring the potential of adopting a more robust marketing strategy to propel business development efforts. While the company had experienced success with its technical, high-performing product portfolio and focus on personal sales, its leaders acknowledged the limitations of relying solely on 1:1 interactions to scale growth. This recognition led to a shift towards a marketing-driven strategy, aiming to leverage marketing efforts to drive growth opportunities.

After consulting with partners and interviewing other agencies, the company turned to Knowmad Digital Marketing, an industry leader renowned for its innovative strategies and expertise in industrial marketing. Together, we began the process of transforming their static website into a business development tool that would set the company apart. This work immediately resulted in a significant boost in traffic, opportunities, and new customers.

Since then, Riteks has continued to entrust the digital marketing of its industrial brand to the capable hands of Knowmad. This mutually beneficial partnership has yielded remarkable results, propelling Riteks to new heights of success and recognition in the competitive industrial chemical landscape.

Knowmad’s team of seasoned professionals, armed with their deep understanding of industrial markets, has crafted and executed digital marketing campaigns that effectively engage and resonate with Riteks’ target audience. Through a combination of digital strategies and traditional marketing techniques, Knowmad has successfully expanded Riteks’ reach, generated high-quality leads, and nurtured strong customer relationships.

Through our collaborative efforts, Riteks experienced at least a 50% YoY increase in website traffic in the first few years and continued growth after that. This boost in qualified traffic has led to more sales opportunities and new customers for Riteks.

Knowmad’s data-driven approach, combined with the ability to adapt and innovate, has ensured that Riteks stays ahead of the curve in an ever-evolving market. The success of this partnership is a testament to the power of collaboration between industry experts and marketing professionals, working together to drive growth and achieve exceptional results.

About Knowmad

Knowmad Digital Marketing brings over 20 years of digital marketing expertise, with a deep focus on serving global B2B manufacturing and distribution companies. Our work with Riteks is a testament to our commitment to not just meet, but exceed our clients’ expectations. Through a blend of innovative approaches and industry-specific insights, we have helped Riteks navigate the complexities of the digital landscape, ensuring their offerings reach the right audience with the right message.

Our ongoing services encompass a wide range of solutions, from marketing strategy and brand messaging to website design to search engine optimization (SEO) and pay-per-click (PPC) advertising to content marketing and brand collateral such as presentation folders and PowerPoint templates. Each strategy is tailored to highlight Riteks’ expertise in chemical manufacturing, emphasizing their commitment to quality, safety, and innovation.

As we continue to build on this foundation, our goal remains steadfast: to propel Riteks to new heights of digital success, fostering growth, and securing their position as a leader in the chemical manufacturing industry.

Ready to experience the power of industrial marketing excellence? Visit us at or schedule a consultation with Knowmad Digital Marketing today and discover how we can help your business unlock its full potential.